MEET OUR COACHES
Choose the coach who best aligns with you and what you seek to accomplish.
All our coaches offer virtual and in-person coaching.
Allison Wolf – Vancouver, BC
As a coach with over 20 years of experience, my particular strengths are business development; practice management; and career at all levels of seniority. Having worked with a wide group of clients from every area of practice I have developed a deep understanding of the national and international legal marketplace that informs my work with my clients.
In addition to my coaching practice, I have over twenty years of experience as an in-house legal marketing and business development professional for law firms of all sizes and scope. I began with the Beijing, New York, and Washington D.C. offices of an international law firm, followed by a national Canadian firm and two large regional firms. I am a recognized expert in legal marketing and business development, frequently asked to write for U.S. and Canadian legal journals and present to professional associations and private law firms.
I am a Certified Executive Coach and member of the International Coaching Federation; a former board member with West Coast LEAF; a former President of both the LMA Vancouver Chapter and the non-profit Pacifica Family Addictions Foundation. I have a B.A. from McGill University. I conducted graduate studies in Communications and East Asian Studies at McGill University and the Beijing Film Academy. I received my Executive Coaching Certification (CEC) from Royal Roads University in 2004. The program is accredited by the International Coaching Federation which is the official international governing body of the profession. I am also a 2014 graduate of the Martha Beck Life Coach Training program.
Amy Binder
Amy is a lawyer by training with a graduate degree in legal education, a graduate certificate in executive coaching, and about twenty years of experience in the field.
Her core interests exist at the place where high performance and a people-first approach meet. For much of her career, Amy pursued those interests in the context of a global law firm, where she was able to discover how lawyers are best supported in their development, engagement and performance.
In her coaching, Amy works with busy and ambitious professionals to cultivate awareness and nudge behaviours that build resilience, support strong leadership, and create the foundations for personal and career growth.
Tracey Bromley Goodwin
M.Ed., Certified Coach
Specializing in ADHD
Tracey Bromley Goodwin is a sought-after Coach who combines neuroscience with personal and professional experience. She has helped law firms boost productivity by improving organizational, time management, and communication skills. She also fosters better collaboration between lawyers and paralegals, while creating personalized systems to enhance both performance and morale.
With over 20 years of experience, Tracey combines her intuition, creativity, and coach training to help clients develop tailored strategies for their unique challenges. Tracey loves working with the ADHD mind as there are so many qualities that often lay dormant and can be harnessed for unbelievable success. Clients praise her unique ability to approach problems from multiple perspectives and guide them to effective solutions.
Tracey holds a Master of Arts in Education with a Specialty in Conflict Resolution from Lesley University and has earned seven coaching certifications. She is the co-author of the award-winning book Navigating ADHD: Your Guide to the Flip Side of ADHD and a two-time recipient of the Innovative Programming Award at the International CHADD Conference.
Tracey is passionate about helping clients embrace their ADHD strengths and challenges to thrive in their careers and personal lives. Her enthusiasm for change is contagious, and she firmly believes that transformation is always possible.
Karmen Masson – Edmonton, AB
With more than twenty years of private and public sector practice combined with dynamic roles in senior management and leadership in the justice system behind her, Karmen is a lawyer coach who inspires confidence.
After spending the formative years of her legal career in private practice with a focus in civil litigation, she transitioned to the public sector where led the development and delivery of innovative programs and services in family law. She then served as Executive Legal Counsel to the Chief Justice of the Court of Queen’s Bench of Alberta for six years, and later transitioned from supporting judicial leadership to herself leading teams of 275 employees across the province as Executive Director of Court of Queen’s Bench Administration. With a desire to continue to sharpen her leadership skills, she obtained a graduate certificate in executive coaching in 2017 and then started her own coaching practice and leadership consultancy.
Karmen’s experience as a trusted advisor, solver of ‘people problems’, and builder of positive relationships with diverse groups of stakeholders gives her a unique ability to help others calm the chaos, find focus, and deliver results. As a coach, she is known for being warm, empathetic, and insightful. No matter if she is coaching on the topic of professional growth, leadership, or conflict, she is a keen observer of people’s strengths, driving out the best in each person. She finds joy in guiding others as they dive after their pearls, develop new insights and perspectives, overcome challenges, and gain clarity and confidence.
While achievement is important to Karmen, she views her greatest personal and professional successes as raising two brilliant children with her spouse, and contributing to the community through volunteer service and leadership.
Irene Adams
Irene is a Certified Professional Coach, a Certified Practitioner of Neuro-Linguistic Programming, and a Member of the International Coaching Federation.
Irene is a versatile professional with over 25 years of experience in the legal profession as a litigation law clerk, complimented by superior client relations expertise. Irene is well-versed in legal practice management recognizing that a flourishing legal career and a successful law firm depend on efficient and seamless operations. She is proficient and recognized for possessing meticulous attention to detail, exceptional organization and excellent time management, as well as her growth mindset, being solution focused, resilient, perseverant and patient. These skills were honed during her extensive legal career, and she is passionate about empowering others to cultivate similar abilities to flourish and thrive.
Irene obtained her coaching certification in 2014 and supports her clients with valuable knowledge and insights acquired through her education, training, professional background and personal experience. She is steadfast in helping people uncover unhelpful thinking and patterns and supporting them to acquire the mindset, skills, strategies and habits so they can achieve their desired goals.
On a personal note, Irene is also a coach on a global coaching platform and operates her own wellness coaching practice. She is grateful for raising two successful children and enjoys continuous education, dedicating herself to expanding her knowledge as she values life-long learning. Nature brings her solace—whether she is walking, hiking, or gardening, she is a true nature lover and also has a passion for music.
MEET OUR ADMIN
Meet our Admin who works behind the scenes to organize and support our Team with skillful proficiency.
Trish Kimble
Trish is a Virtual Executive Administrator who takes a proactive collaborative approach to create order out of chaos by managing systems and processes that increase productivity to help small businesses, like The Lawyer Coach, run more efficiently.
She has over 40 years of administrative and project management experience supporting C-Suite executives in government and a multitude of private industries.
Trish is a Certified Administrative Professional and a Certified Virtual Assistant who combined her passion for helping others with her administrative background to reFIRE her career instead of retiring when she left the corporate world.
Trish relies on her acquired skills, knowledge and leadership to train administrative personnel to become highly regarded strategic members of the team in the TLC Indispensable Assistant program.
She is also a #1 best-selling author in a collaborative book about women in business and an inspirational speaker who helps people smile and find hidden opportunities to change their outcomes.
MEET OUR ADVISORS
Meet the advisors who support our work with expertise, insights, and guidance
Carina Bittel
Carina’s 25 years of experience in law firm senior management includes all aspects of business strategy and operations. She began her legal career as the first Marketing Dierctor at Clark Wilson LLP in Vancouver, providing her with a solid grounding in the complex business of law and its nuances. She progressed from marketing to broader business roles as she worked with the Managing Partner and Executive Committee to define and pursue new strategic goals and growth strategies. She served as the firm’s Chief Operating Officer for eight years.
As COO, Carina was responsible for all aspects of business operations, including: firm strategic planning and plan implementation; administrative team management; revenue planning and expense budgeting; lawyer recruitment, retention and management; premises planning and renovation; and policy development. She was known as a “sounding board” for leadership, lawyers and staff on all variety of complexities and decisions, and for providing strategic, practical and thoughtful advice.
Carina’s experience serves as the foundation for her practical and comprehensive approach as an advisor to law firm leadership. Her practice is focused on the areas where she is most passionate, authentic and has clear value to add: strategic planning; understanding and aligning strategy, vision and culture; and supporting law firm leaders and their teams in times of transition.
Carina has a B.Comm from the University of British Columbia and is a Chartered Director as certified by McMaster University and The Directors College. She is also certified as a 9EOI Strategy Facilitator.
Nicole Lee
Nicole Lee is a diversity, equity and inclusion expert, leadership coach, nationally recognized speaker and strategist.
The Lawyer Coach founder Allison Wolf has taken part in Nicole Lee’s Inclusive Life™ coaching program and regularly meets with Nicole and her team for on-going learning and support on applying diversity, equity, and inclusion to coaching practice and leadership.
Nicole is both an attorney and an intuitive coach. She brings a diversity, equity, and inclusion lens to her work in strategic planning, crisis management, training, advising, and coaching. Nicole brings light to serious issues in a poised and powerful way that evokes people to profound change. She knows this work is essential to achieving a just and equitable society.
Nicole is the voice of truth and power and has commentated on CNN, MSNBC, NPR, and BBC. She has been recognized for her outstanding contributions in the private and public sectors through numerous awards, including Congressional Black Caucus, Running Starts “Women to Watch”, Black Women’s Roundtable TrailBlazer, Global Leadership, and the National Newspapers Publishers Association’s Press Champion Award.
MEET OUR COACHES
Choose the coach who best aligns with you and what you seek to accomplish. All our coaches offer virtual and in-person coaching.
Allison Wolf – Vancouver, BC
As a coach with over 20 years of experience, my particular strengths are business development; practice management; and career at all levels of seniority. Having worked with a wide group of clients from every area of practice I have developed a deep understanding of the national and international legal marketplace that informs my work with my clients.
In addition to my coaching practice, I have over twenty years of experience as an in-house legal marketing and business development professional for law firms of all sizes and scope. I began with the Beijing, New York, and Washington D.C. offices of an international law firm, followed by a national Canadian firm and two large regional firms. I am a recognized expert in legal marketing and business development, frequently asked to write for U.S. and Canadian legal journals and present to professional associations and private law firms.
I am a Certified Executive Coach and member of the International Coaching Federation; a former board member with West Coast LEAF; a former President of both the LMA Vancouver Chapter and the non-profit Pacifica Family Addictions Foundation. I have a B.A. from McGill University. I conducted graduate studies in Communications and East Asian Studies at McGill University and the Beijing Film Academy. I received my Executive Coaching Certification (CEC) from Royal Roads University in 2004. The program is accredited by the International Coaching Federation which is the official international governing body of the profession. I am also a 2014 graduate of the Martha Beck Life Coach Training program.
Amy Binder
Amy is a lawyer by training with a graduate degree in legal education, a graduate certificate in executive coaching, and about twenty years of experience in the field.
Her core interests exist at the place where high performance and a people-first approach meet. For much of her career, Amy pursued those interests in the context of a global law firm, where she was able to discover how lawyers are best supported in their development, engagement and performance.
In her coaching, Amy works with busy and ambitious professionals to cultivate awareness and nudge behaviours that build resilience, support strong leadership, and create the foundations for personal and career growth.
Tracey Bromley Goodwin
M.Ed., Certified Coach
Specializing in ADHD
Tracey Bromley Goodwin is a sought-after Coach who combines neuroscience with personal and professional experience. She has helped law firms boost productivity by improving organizational, time management, and communication skills. She also fosters better collaboration between lawyers and paralegals, while creating personalized systems to enhance both performance and morale.
With over 20 years of experience, Tracey combines her intuition, creativity, and coach training to help clients develop tailored strategies for their unique challenges. Tracey loves working with the ADHD mind as there are so many qualities that often lay dormant and can be harnessed for unbelievable success. Clients praise her unique ability to approach problems from multiple perspectives and guide them to effective solutions.
Tracey holds a Master of Arts in Education with a Specialty in Conflict Resolution from Lesley University and has earned seven coaching certifications. She is the co-author of the award-winning book Navigating ADHD: Your Guide to the Flip Side of ADHD and a two-time recipient of the Innovative Programming Award at the International CHADD Conference.
Tracey is passionate about helping clients embrace their ADHD strengths and challenges to thrive in their careers and personal lives. Her enthusiasm for change is contagious, and she firmly believes that transformation is always possible.
Karmen Masson – Edmonton, AB
With more than twenty years of private and public sector practice combined with dynamic roles in senior management and leadership in the justice system behind her, Karmen is a lawyer coach who inspires confidence.
After spending the formative years of her legal career in private practice with a focus in civil litigation, she transitioned to the public sector where led the development and delivery of innovative programs and services in family law. She then served as Executive Legal Counsel to the Chief Justice of the Court of Queen’s Bench of Alberta for six years, and later transitioned from supporting judicial leadership to herself leading teams of 275 employees across the province as Executive Director of Court of Queen’s Bench Administration. With a desire to continue to sharpen her leadership skills, she obtained a graduate certificate in executive coaching in 2017 and then started her own coaching practice and leadership consultancy.
Karmen’s experience as a trusted advisor, solver of ‘people problems’, and builder of positive relationships with diverse groups of stakeholders gives her a unique ability to help others calm the chaos, find focus, and deliver results. As a coach, she is known for being warm, empathetic, and insightful. No matter if she is coaching on the topic of professional growth, leadership, or conflict, she is a keen observer of people’s strengths, driving out the best in each person. She finds joy in guiding others as they dive after their pearls, develop new insights and perspectives, overcome challenges, and gain clarity and confidence.
While achievement is important to Karmen, she views her greatest personal and professional successes as raising two brilliant children with her spouse, and contributing to the community through volunteer service and leadership.
Irene Adams
Irene is a Certified Professional Coach, a Certified Practitioner of Neuro-Linguistic Programming, and a Member of the International Coaching Federation.
Irene is a versatile professional with over 25 years of experience in the legal profession as a litigation law clerk, complimented by superior client relations expertise. Irene is well-versed in legal practice management recognizing that a flourishing legal career and a successful law firm depend on efficient and seamless operations. She is proficient and recognized for possessing meticulous attention to detail, exceptional organization and excellent time management, as well as her growth mindset, being solution focused, resilient, perseverant and patient. These skills were honed during her extensive legal career, and she is passionate about empowering others to cultivate similar abilities to flourish and thrive.
Irene obtained her coaching certification in 2014 and supports her clients with valuable knowledge and insights acquired through her education, training, professional background and personal experience. She is steadfast in helping people uncover unhelpful thinking and patterns and supporting them to acquire the mindset, skills, strategies and habits so they can achieve their desired goals.
On a personal note, Irene is also a coach on a global coaching platform and operates her own wellness coaching practice. She is grateful for raising two successful children and enjoys continuous education, dedicating herself to expanding her knowledge as she values life-long learning. Nature brings her solace—whether she is walking, hiking, or gardening, she is a true nature lover and also has a passion for music.
MEET OUR ADMIN
Meet our Admin who works behind the scenes to organize and support our Team with skillful proficiency.
Trish Kimble
Trish is a Virtual Executive Administrator who takes a proactive collaborative approach to create order out of chaos by managing systems and processes that increase productivity to help small businesses, like The Lawyer Coach, run more efficiently.
She has over 40 years of administrative and project management experience supporting C-Suite executives in government and a multitude of private industries.
Trish is a Certified Administrative Professional and a Certified Virtual Assistant who combined her passion for helping others with her administrative background to reFIRE her career instead of retiring when she left the corporate world.
Trish relies on her acquired skills, knowledge and leadership to train administrative personnel to become highly regarded strategic members of the team in the TLC Indispensable Assistant program.
She is also a #1 best-selling author in a collaborative book about women in business and an inspirational speaker who helps people smile and find hidden opportunities to change their outcomes.
MEET OUR ADVISORS
FIND THE RIGHT ADVISOR FOR YOU
Carina Bittel
Carina’s 25 years of experience in law firm senior management includes all aspects of business strategy and operations. She began her legal career as the first Marketing Dierctor at Clark Wilson LLP in Vancouver, providing her with a solid grounding in the complex business of law and its nuances. She progressed from marketing to broader business roles as she worked with the Managing Partner and Executive Committee to define and pursue new strategic goals and growth strategies. She served as the firm’s Chief Operating Officer for eight years.
As COO, Carina was responsible for all aspects of business operations, including: firm strategic planning and plan implementation; administrative team management; revenue planning and expense budgeting; lawyer recruitment, retention and management; premises planning and renovation; and policy development. She was known as a “sounding board” for leadership, lawyers and staff on all variety of complexities and decisions, and for providing strategic, practical and thoughtful advice.
Carina’s experience serves as the foundation for her practical and comprehensive approach as an advisor to law firm leadership. Her practice is focused on the areas where she is most passionate, authentic and has clear value to add: strategic planning; understanding and aligning strategy, vision and culture; and supporting law firm leaders and their teams in times of transition.
Carina has a B.Comm from the University of British Columbia and is a Chartered Director as certified by McMaster University and The Directors College. She is also certified as a 9EOI Strategy Facilitator.
Nicole Lee
Nicole Lee is a diversity, equity and inclusion expert, leadership coach, nationally recognized speaker and strategist.
The Lawyer Coach founder Allison Wolf has taken part in Nicole Lee’s Inclusive Life™ coaching program and regularly meets with Nicole and her team for on-going learning and support on applying diversity, equity, and inclusion to coaching practice and leadership.
Nicole is both an attorney and an intuitive coach. She brings a diversity, equity, and inclusion lens to her work in strategic planning, crisis management, training, advising, and coaching. Nicole brings light to serious issues in a poised and powerful way that evokes people to profound change. She knows this work is essential to achieving a just and equitable society.
Nicole is the voice of truth and power and has commentated on CNN, MSNBC, NPR, and BBC. She has been recognized for her outstanding contributions in the private and public sectors through numerous awards, including Congressional Black Caucus, Running Starts “Women to Watch”, Black Women’s Roundtable TrailBlazer, Global Leadership, and the National Newspapers Publishers Association’s Press Champion Award.
What People Say
Here’s what some of our coaching clients past and present have said about their experience
Allison’s advice and guidance have been instrumental in helping me to develop a busy commercial litigation practice, while also prioritizing family and outside interests. Allison’s range of experience with lawyers in the United States, Canada and overseas allows her to offer a perspective to her clients that few others can. I highly recommend her services to lawyers looking to improve their practices and personal lives.
Allison is my go to person for career advice. Whether I’m struggling with a new aspect of day to day practice or planning for the future, Allison is there for me. Allison takes the time to listen to and understand me: my goals, areas of challenge and personality. Allison then provides practical and useful advice that I have implemented time and time again. I really don’t know what I’d do without her.
“I started (and most importantly, stuck with!) a personalized professional development plan that works for me. Making a plan, and continuing to put that plan into place. Without question, coaching helped shape the direction of my practice, and shifted my approach to client development.”
Coaching with Allison has been invaluable to me and my career. Allison is a dedicated, patient and effective coach. She has been both a practical resource for business development and a sounding board on the human and emotional level. She celebrates my successes, helps me generate ideas, and holds me accountable in moving forward, even when I am feeling uncertain or discouraged. She helps me build my resilience in dealing with all the challenges inherent in being a lawyer. She also has a very essential human touch I really appreciate.
“Karmen was fantastic – obviously very knowledgeable, and she has a calming presence and teaching style about her that made me feel comfortable/relaxed and engaged.”
“Coaching has ensured that I prioritize my time to focus on tasks that support my career goals.”
Allison was instrumental in my transition to a practice devoted to mediation and arbitration. With her assistance, I was able to develop and then execute a plan going forward. I continue to use Allison’s services to keep me my marketing and business development work on track. I have no hesitation in recommending Allison as a coach and a marketing consultant.
“I am approaching practice development in a completely different way than I ever have before.”
“I am currently working on becoming self-sufficient in my business development. My approach is noticeably different. Having someone who knows more about marketing, targeting people, and how to approach people has been helpful. I’m learning how to do this from my “authentic self”.
“I think this was extremely valuable… I feel every mentor should have an opportunity to take this course [Coaching Skills for Law Society of Alberta Mentors].”
“I am so glad Karmen was my first coach ever! By utilizing exceptional listening and critical thinking skills, a warm and non-judgmental approach, and her pure passion for helping others along with her integrity, I could open up and trust her.”
“Karmen is fiercely intelligent and intuitive, with a heart of gold and amazing listening skills, always bringing clarity to the core of matters.”
“I started working with Allison in 2023. Fatigued and bewildered by the lingering effects of the Pandemic on practice and the workplace, I turned to Allison for insights and advice on firm management and business development. Allison’s advice is strategic, practical and joyful. She’s no bobblehead – Allison has delivered hard truths that have been invaluable in shaping my practice. And her solutions are bespoke; customized to the client’s unique needs. She is one of my most trusted advisors.”
“The session on coaching skills for mentors led by Karmen Masson was really useful for me. Karmen is an experienced, engaging and informative instructor – I learned the importance of listening, clarifying and engaging with mentees in a thoughtful and effective way, without imposing my own beliefs and strategies on my mentee, but rather working with their own skills, beliefs and attitudes. I am definitely a better mentor for having attended this course.”
“What a fantastic workshop! Karmen was great. I loved her energy and how she had us learning through a dialogue with her and with one another. I took a lot away from it.”
“As a result of the coaching I’ve noticed I’m better able to work with and delegate to staff.”
“The result has been a remarkable increase in my efficiency and productivity. This in turn has given me the confidence that I am in control of my career, a perspective I did not have prior to working with Allison.”
Over the last few years, Allison has become my ultimate professional–and sometimes personal–support. Her advice is strategic, action-oriented and practical. She will break down larger career goals into manageable steps that don’t feel overwhelming. I come away from our meetings reinvigorated about my career path–one that I own and have created. Ultimately, working with Allison is an investment I have made in myself and in my career. I cherish her wisdom, her sound advice and her friendship.
“I was surprised at how easy the process was and how well Karmen facilitated me through my thought process to get to where I wanted to go.”
Allison has provided invaluable counsel to me for many years, and I now have more control and satisfaction in my legal career than I thought possible. She has the experience to know “how it is” in law, but she also has a vision for how much better it could be, and the training to help clients discover and chart their own paths.
“In just three sessions together, Karmen helped me to identify the sources of my late-career malaise, to get my bearings about why and where to proceed from here, and to develop a framework for designing the optimal path forward for the subsequent stages of my working life. She has a knack for making the right suggestion or observation at the ideal time to trigger a revelation or kick-start the next stage of the journey. I would unequivocally recommend her services.”
