Monday, November 29th, 2010

Experience lists are a crucial part of a lawyer’s on-line profile because they provide clients and prospects with concrete examples of work that has been done.   I just came across an elegant approach to experience lists from legal and business writer Doug Stern.  What he recommends is shifting  the emphasis from the work done to the client served.

BEFORE (1)

Acted for a clean energy company in multiple rounds of venture capital led financing.

AFTER (1)

A clean energy firm engaged [FIRM’S NAME] to help the start-up through multiple rounds of venture capital-led financing.

BEFORE (2)

Representing a health sciences company and its European subsidiary in an action for infringement of two European patents for evacuated, plastic blood collection tubes brought against members of a competing health sciences group in the Patents County Court.

AFTER (2)

A health sciences company and its European subsidiary engaged our firm to assist them in an action for infringement of two European patents for evacuated, plastic blood collection tubes brought against members of a competing health sciences group in the Patents County Court. 

By shifting the primary focus to the client and away from the law firm the experience bullets are more interesting to read and less repetitive.  Next time you revise your practice group or personal profile on the web I recommend you read Doug Stern’s post on and try out his recommendation.

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