Sunday, April 8th, 2007

Just a heads up to all of you in British Columbia.  The CBA and the LMA have joined forces to stage a second legal marketing bootcamp taking place in Victoria on April 20, 2007.

Here’s what some of the participants of Bootcamp 2006 had to say:

“[Boot Camp] was very informative and more importantly relevant. The speakers that attended did an excellent job. . . I would recommend the Marketing Boot Camp to anyone who is serious about wanting to learn about professionally marketing legal services.” David H. Pihl, Q.C. Pihl & Associates Law Corporation, Kelowna, BC

“This course gives you the knowledge and tools to start building your own identity and future without hiring expensive consultants.” Randall Walford, Walford & Associates, Kimberley, BC

“The speakers were entertaining and had useful information. I came away from the day with new ideas and a reminder of how to involve each member of the firm in marketing efforts.” Kerry L. Simmons, Cardinal Law, Victoria, BC

This is a great opportunity for any lawyers or administrators who are interested in learning more about marketing, or getting set to develop personal, practice group, or firm marketing plans.  There’s still time to sign up.

Click here to read more about this event and to register.

 

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Monday, April 2nd, 2007

The Lawyers Weekly has launched a new column in the business section that explores life inside the firm. Last week the focus was on Bull, Housser & Tupper an old Vancouver firm with some new approaches to management.  The firm has been ranked as one of the best workplaces in BC by a local business magazine the last two years running, which left many of us scratching our heads and wondering what was going on at BHT?  Best places to work?  A law firm?

Yes, truth is sometimes stranger than fiction. 

To poach from Beverly Cramp’s article here are some of the goings on up there on the 30th floor of the Royal Bank Tower:

• Job sharing for staff members.  Working mom’s sharing a job during the early years of parenting. 
• Impromptu gatherings of staff and lawyers (triggered by invitations over the internet) grouse grinding together, playing basketball, and other such sporting activities.
• Meet and greets for staff members from different parts of the office.
• Mentors for new staff members.
• A health and wellness program featuring lunch time seminars and fitness subsidies.

The demand for qualified legal support staff has never been higher.  Law firms all over the country are paying increasing attention not just to associate benefits, but also to the perks that will keep talented support staff in the firm, and out of the recruiter’s office.

Harper Grey LLP, a litigation firm in Vancouver, has also launched a number of similar programs for their staff including fitness subsidies, lunch and learns, healthy food in the coffee rooms, walking groups, and flexible work hours for staff.  Most noteworthy, the firm held a staff survey to determine the areas where improvements could be made.  In a legal market where law firms are still reluctant to survey their clients this has to be counted as a bold step!  The result has translated into strong retention rates and high firm morale.

Kudos to the Human Resources Directors and the Managing Partners who support them, for taking action to make our law firms places where we can feel good about going to work.

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